marketing case Essay - 1501 Words

Introduction: nbsp;nbsp;nbsp;nbsp;nbsp;Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of this case, we will discuss the Animal Health Products Group, where in 1998, accounted for twelve percent of the company’s revenues. Industry Background: The process for making beef begins with the ranchers breeding and raising cattle, in order to sell them to feedlots. The ranchers’ goals are to minimize death of the cattle, to breed low birth weight calves, to produce grade A choice beef, and lastly to produce calves†¦show more content†¦market. In turn, since the U.S. dollar was stronger than the Mexican peso and the Canadian dollar, it became less expensive for the U.S. to import these products instead of purchasing the beef within the U.S.. Pfizer Animal Health Products, Inc. Pfizer Animal Health products are sold to veterinarians and animal health distributors in more than 140 countries around the globe. The products are used by livestock producers, horse and pet owners, and on more than 30 animal species. Furthermore, the Animal Health Group is dedicated to providing high-quality health-care animal products. To accomplish this, they invest over $4.7 billion annually in their Research amp; Development department, higher than anyone else in the industry, allowing them to constantly introduce innovative animal health products. Moreover, the company provides technical support for ranchers for any kind of health related issue. The technical support department works with local veterinarians in order to assist ranchers. This technical support is very vital because the ranchers are not just sold products; they actually receive continuous customer service and support. nbsp;nbsp;nbsp;nbsp;nbsp;The company’s diversified and abundant product line includes vaccines, medications, antibiotics, de-wormers, etc. Their Dectomax Pour-On de-wormer has been recommended by eighty-four percent of veterinarians. This is due to the fact that it is a timeShow MoreRelatedMarketing Case869 Words   |  4 PagesFIN-1103: Principles of Marketing Assignment Details Dear students, this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well, let’s see†¦. The write up: As you know, marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makesRead MoreMarketing Case Study1338 Words   |  6 PagesStrategic Marketing Case Study New Directions Plc. Introduction: The case is based on the growth and decline of a high street fashion chain founded in the late 1950 s having a extensive distribution network (490stores) within Britain. It refers to the developments changes taken place during a period of 13years where the company has gone through an acquisition and change of Management after 9years of explosive growth within the industry. Whereas it is understandable that the Company shouldRead MoreTide Marketing Case2581 Words   |  11 PagesDe La Salle University Ramon V. Del Rosario College of Business A CASE STUDY ON PROCTER amp; GAMBLE’S TIDE In Partial Fulfillment of the Course Requirements in Marketing Management (MKT511M) XR0526 06:00 – 09:00 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: Bernal, Jhon Leonard Mercaldo, Monina Pereira, Michael Sy, Cariza Ventura, Vernon 05 June 2013 Table of Contents I. Introduction.†¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 II. Statement of the ProblemRead MoreMarketing - Aqualisa Case1110 Words   |  5 Pages------------------------------------------------- Case 2  : Aqualisa Quartz  : Simply a better shower 1. Executive summary Aqualisa launched an innovative shower in 2001, called the Quartz shower but the success wasn’t immediate. At present, the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. InRead MoreMarketing - Bionade Case2627 Words   |  11 PagesThis decision gave BIONADE the last impulse to conquer the alternative milieu and still appeal to families. The design being quite simple has a high recognition factor and represents BIONADE s unique image. BIONADE was originally distributed in cases of 24 bottles (see attachment A6); now the packaging was extended to 6-packs to allow easy transport (see attachment A5). Labelling BIONADE experienced many difficulties in the phase of launching the product since government officials first had toRead MoreCase Unilever - Marketing3159 Words   |  13 PagesMGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................Read MoreMarketing Case Study9790 Words   |  40 Pagesï » ¿Case 1-1 Discussion Questions 1. Anheuser-Busch, which has been described as â€Å"an American icon,† is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal, one industry observer said, â€Å"Brand nationality is all about where it was born, and also the ingredients of that beer and how they make the beer: Basically, it doesn’t matter who owns it. We are in a global world right now†. Do you agree? StudentsRead MoreMarketing Case Analysis2536 Words   |  11 PagesPrinciples of Marketing Group 6 Section 5 Professor Bruce Wilson Case 12 Paper Products, Inc. Group Case 1 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana Konkel, Meghanne B Lay, Tiffanie N Skinner, David March 21, 2007 TABLE OF CONTENTS Introduction 1 Executive Summary 1 Major Relevant Issues 2 Central Problem 2 Implications 3 Alternative Solutions 4 Recommended Solution 5 Introduction For this case studyRead MoreMarketing Effectiveness Case Study1730 Words   |  7 PagesPlan measurement of marketing effectiveness Assessment Task 2: Case study Part A: Identify and analyse measurement of marketing effectiveness: 1. Summarise the above case study to determine the organisational business requirements and campaign’s benefits. Organisational business requirements: - The organisation s vision, goals, objectives and priorities: The organisation vision must be clear and easy to understand to all personnel so that it is easy to understand to every one working in theRead MoreMarketing Case Studies1084 Words   |  5 PagesText: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis This

Essay on Raising Minimum Wage Increases Unemployment

â€Å"Of course, nothing helps families make ends meet like higher wages. †¦ And to everyone in this Congress who still refuses to raise the minimum wage, I say this: If you truly believe you could work full-time and support a family on less than $15,000 a year, go try it. If not, vote to give millions of the hardest-working people in America a raise.† -–President Obama, State of the Union address, Jan. 20, 2015 President Barack Obama is renewing his call to raise the minimum wage to $10.10. During a speech at a manufacturing plant, President Obama proclaimed, We should be raising the minimum wage to make sure that more workers who have been working full-time shouldnt be living in poverty.... He also called for a wage increase for tipped†¦show more content†¦This means that all tips are placed in a â€Å"pool† that is then distributed amongst each staff member at the end of the shift. Also, restaurants have to pay credit card processing fees. Some restaurants will take a small percentage out of the waiter’s tip to balance out these fees. The waiter still gets a high percentage of the tip but out of that $20 tip, the waitress may only get between $5 and $10 out of it. There are many things that alter a tip worker’s paycheck. A simple wage increase could make a huge difference in how much money they take home each week. Tip workers produce more than what they are paid for, which leads into the minimum wage effects on production. However, regular should not get a pay increase. Employers will have to pay workers more money for the same job, price adjustments will be made to accommodate the wage increases. Employees will be expected to produce more. For jobs that already require a lot of work, this could be very troublesome. Wages have an effect on production. For any job, an increase in pay means the job performance and contributions outweigh the current salary. If employers do not feel as though the increase is warranted, they may expect more from their employees. Also, employees will be fired faster because employers may feel as though workers are being overly compensated for their jobs. Some companies may also retaliate against the wage increases byShow MoreRelatedA Brief Note On Raising Minimum Wage1088 Words   |  5 PagesBrendan Mason Mrs. Scruggs 08/07/15 Raising minimum Wage There is always talk about the problems of North Carolina’s economy, and these problems then become publicized and put throughout the media, informing people on the condition of their state’s economy. A popular topic lately is the state’s minimum wage, and whether it should be raised or if we should keep the current minimum wage. Usually, opinions vary on what to do about minimum wage, however there certainly seems to be a larger group ofRead MoreThe Positive and Negative Effects of Raising Minimum Wage805 Words   |  4 Pagesincome. Many people’s income relies on minimum wage. In 2012, 3.6 million people received an hourly pay at or below minimum wage. There is an ongoing debate in government as to what the minimum wage should be. Stuck at $7.25, Obama has suggested raising the minimum wage to $9.00. Depending on a person’s perspective, raising minimum wage could be positive or negative. Minimum wage has the ability to change lives, and change t he economy. Small businesses and unemployment, teenage demographics, and the costRead MoreThe Effect of Minimum Wage on the American Economy800 Words   |  4 PagesThe Effect of Minimum Wage on the American Economy A sensitive topic for many Americans is their income. Many people’s income relies on minimum wage. In 2012, 3.6 million people received an hourly pay at or below the national minimum wage. There is an ongoing debate in Congress as to what the national minimum wage should be. Currently at $7.25, Obama has suggested raising the national minimum wage to $9.00. Depending on a person’s economic perspective, raising minimum wage could be positive or negativeRead MoreShould Minimum Wage Be Raised?870 Words   |  4 PagesShould Minimum Wage Be Raised? Minimum wage has always been a controversial issue. Many politicians use the argument of minimum wage for their own political propaganda. Some may argue minimum wage should be raised, while others believe it will have detrimental effects on our economy if it is raised. Surprising to most people, minimum wage earners make up only a small percent of American workers. According to the Bureau of Labor Statistics, minimum wage workers make up about 2.8% of all workersRead MoreRaising The Minimum Wage?1575 Words   |  7 PagesThe issue of raising the minimum wage from $7.25 to $15 an hour is a heavily debated topic. Both sources against or in favor of the minimum wage refer to a â€Å"growing gap† between low-income workers and high-income earners. Sources against the minimum wage believe raising it will increase this gap, whereas those in favor of the minimum wage believe it will decrease this gap. The arguments in favor of the minimum wage rely mostly on ethical beliefs, such a s â€Å"pay should reflect hard work,† to advanceRead MoreMinimum Wage During The Great Depression1419 Words   |  6 PagesThe Minimum Wage Battle In the United States, the minimum wage was passed during the Great Depression in 1938 to protect the buying power of normal workers in a period in which the â€Å"unemployment rate was still a very high 19 percent† (Sklar, 2009, p. 1). Since that time, there has been significant debate about the controversial topic of raising the federal minimum wage. The federal minimum wage law was created to eliminate unfair practices of sweat shops and manufacturing companies during this timeRead MoreMinimum Wage and the American Dream1258 Words   |  6 PagesAchieving the American Dream while earning minimum wage may take a person longer but it is still attainable. Through higher education or hard work individuals can achieve a higher standard of living. What is minimum wage? Minimum wage is the lowest hourly rate (dollars per hour) that employers can pay their employees. According to minimumwage.com Minnesota’s minnimum wage is $7.25 per hour but will be getting raised to $9.00 per hour. Minnesota’s minimum wage is a common rate among many states suchRead MoreMinimum Wage Should Be Raised910 Words   |  4 Pagesmaximize the American Dream on the minimum wage† (Benjamin Todd Jealous). In 1938, minimum wage was created by the federal government in order to protect workers by ensuring a minimum of twenty-five cents per hour worked. Though President Roosevelt had the right idea in protecting the workforce, something needs to be done to ensure that Americans are getting a reasonable amount of money for the amount of hours they have worked. As Benjamin Todd Jealous stated, minimum wage is not enough for the averageRead MoreMinimum Wage Should Be Legal1239 Words   |  5 PagesLisa Valk Kristoffer Martin English Composition Raise Minimum Wage There is not one state in the US where a minimum wage worker can afford a two-bedroom unit at fair market rent, working a standard 40-hour work week(There are a few states where this is not true. Also, the fair market rent is the average cost. It doesn t reflect the super expensive and bottom rent places). The federal minimum wage would be $10.86 [per hour] if it had kept up with inflation over the past 40 years. Instead, it isRead MoreMinimum Wage : Low Skilled And Young Workers1553 Words   |  7 PagesIntroduction Minimum wage, a program created to help the poor, has every contrary effect to its well intentions. Throughout the history, people who hurt the most during minimum wage hikes are the low-skilled and young workers. Drastically raising minimum wage is meaningless as high inflation usually comes alongside with wage increases. Past economic statistics have shown that the rate of increase in inflation usually outpaced the rate of increase in minimum wage. Thus, the real value wage workers receive

Deception Point Page 12 Free Essays

Rachel closed her eyes as the plane rocketed skyward. She wondered where she had gone wrong this morning. She was supposed to be at a desk writing gists. We will write a custom essay sample on Deception Point Page 12 or any similar topic only for you Order Now Now she was straddling a testosterone-fueled torpedo and breathing through an oxygen mask. By the time the Tomcat leveled out at forty-five thousand feet, Rachel was feeling queasy. She willed herself to focus her thoughts elsewhere. Gazing down at the ocean nine miles below, Rachel felt suddenly far from home. Up front, the pilot was talking to someone on the radio. When the conversation ended, the pilot hung up the radio, and immediately banked the Tomcat sharply left. The plane tipped almost to the vertical, and Rachel felt her stomach do a somersault. Finally, the plane leveled out again. Rachel groaned. â€Å"Thanks for the warning, hotshot.† â€Å"I’m sorry, ma’am, but I’ve just been given the classified coordinates of your meeting with the administrator.† â€Å"Let me guess,† Rachel said. â€Å"Due north?† The pilot seemed confused. â€Å"How did you know that!† Rachel sighed. You gotta love these computer-trained pilots. â€Å"It’s nine A.M., sport, and the sun is on our right. We’re flying north.† There was a moment of silence from the cockpit. â€Å"Yes, ma’am, we’ll be traveling north this morning.† â€Å"And how far north are we going?† The pilot checked the coordinates. â€Å"Approximately three thousand miles.† Rachel sat bolt upright. â€Å"What!† She tried to picture a map, unable even to imagine what was that far north. â€Å"That’s a four-hour flight!† â€Å"At our current speed, yes,† the pilot said. â€Å"Hold on, please.† Before Rachel could respond, the man retracted the F-14’s wings into low-drag position. An instant later, Rachel felt herself slammed into her seat yet again as the plane shot forward as though it had been standing still. Within a minute they were cruising at almost 1,500 miles per hour. Rachel was feeling dizzy now. As the sky tore by with blinding speed, she felt an uncontrollable wave of nausea hit her. The President’s voice echoed faintly. I assure you, Rachel, you will not regret assisting me in this matter. Groaning, Rachel reached for her hack sack. Never trust a politician. 13 Although he disliked the menial filth of public taxis, Senator Sedgewick Sexton had learned to endure the occasional demeaning moment along his road to glory. The grungy Mayflower cab that had just deposited him in the lower parking garage of the Purdue Hotel afforded Sexton something his stretch limousine could not-anonymity. He was pleased to find this lower level deserted, only a few dusty cars dotting a forest of cement pillars. As he made his way diagonally across the garage on foot, Sexton glanced at his watch. 11:15 A.M. Perfect. The man with whom Sexton was meeting was always touchy about punctuality. Then again, Sexton reminded himself, considering who the man represented, he could be touchy about any damned thing he wanted. Sexton saw the white Ford Windstar minivan parked in exactly the same spot as it had been for every one of their meetings – in the eastern corner of the garage, behind a row of trash bins. Sexton would have preferred to meet this man in a suite upstairs, but he certainly understood the precautions. This man’s friends had not gotten to where they were by being careless. As Sexton moved toward the van, he felt the familiar edginess that he always experienced before these encounters. Forcing himself to relax his shoulders, he climbed into the passenger’s seat with a cheery wave. The dark-haired gentleman in the driver’s seat did not smile. The man was almost seventy years old, but his leathery complexion exuded a toughness appropriate to his post as figurehead of an army of brazen visionaries and ruthless entrepreneurs. â€Å"Close the door,† the man said, his voice callous. Sexton obeyed, tolerating the man’s gruffness graciously. After all, this man represented men who controlled enormous sums of money, much of which had been pooled recently to poise Sedgewick Sexton on the threshold of the most powerful office in the world. These meetings, Sexton had come to understand, were less strategy sessions than they were monthly reminders of just how beholden the senator had become to his benefactors. These men were expecting a serious return on their investment. The â€Å"return,† Sexton had to admit, was a shockingly bold demand; and yet, almost more incredibly, it was something that would be within Sexton’s sphere of influence once he took the Oval Office. â€Å"I assume,† Sexton said, having learned how this man liked to get down to business, â€Å"that another installment has been made?† â€Å"It has. And as usual, you are to use these funds solely for your campaign. We have been pleased to see the polls shifting consistently in your favor, and it appears your campaign managers have been spending our money effectively.† â€Å"We’re gaining fast.† â€Å"As I mentioned to you on the phone,† the old man said, â€Å"I have persuaded six more to meet with you tonight.† â€Å"Excellent.† Sexton had blocked off the time already. The old man handed Sexton a folder. â€Å"Here is their information. Study it. They want to know you understand their concerns specifically. They want to know you are sympathetic. I suggest you meet them at your residence.† â€Å"My home? But I usually meet-â€Å" â€Å"Senator, these six men run companies that possess resources well in excess of the others you have met. These men are the big fish, and they are wary. They have more to gain and therefore more to lose. I’ve worked hard to persuade them to meet with you. They will require special handling. A personal touch.† Sexton gave a quick nod. â€Å"Absolutely. I can arrange a meeting at my home.† â€Å"Of course, they will want total privacy.† â€Å"As will I.† â€Å"Good luck,† the old man said. â€Å"If tonight goes well, it could be your last meeting. These men alone can provide what is needed to push the Sexton campaign over the top.† Sexton liked the sound of that. He gave the old man a confident smile. â€Å"With luck, my friend, come election time, we will all claim victory.† â€Å"Victory?† The old man scowled, leaning toward Sexton with ominous eyes. â€Å"Putting you in the White House is only the first step toward victory, senator. I assume you have not forgotten that.† 14 The White House is one of the smallest presidential mansions in the world, measuring only 170 feet in length, 85 feet in depth, and sitting on a mere 18 acres of landscaped grounds. Architect James Hoban’s plan for a box-like stone structure with a hipped roof, balustrade, and columnar entrance, though clearly unoriginal, was selected from the open design contest by judges who praised it as â€Å"attractive, dignified, and flexible.† President Zach Herney, even after three and a half years in the White House, seldom felt at home here among the maze of chandeliers, antiques, and armed Marines. At the moment, however, as he strode toward the West Wing, he felt invigorated and oddly at ease, his feet almost weightless on the plush carpeting. Several members of the White House staff looked up as the President approached. Herney waved and greeted each by name. Their responses, though polite, were subdued and accompanied by forced smiles. â€Å"Good morning, Mr. President.† â€Å"Nice to see you, Mr. President.† â€Å"Good day, sir.† As the President made his way toward his office, he sensed whisperings in his wake. There was an insurrection afoot inside the White House. For the past couple of weeks, the disillusionment at 1600 Pennsylvania Avenue had been growing to a point where Herney was starting to feel like Captain Bligh-commanding a struggling ship whose crew was preparing for mutiny. How to cite Deception Point Page 12, Essay examples